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More Than 50 years of experience

It’s about people who love denim

Crafting the Art of Denim

Founded in 1974, Denim Authority is a renowned denim manufacturing facility that quickly established itself as a key player in the textile industry. Since its inception, the factory has nurtured a deep passion for denim, skillfully blending traditional craftsmanship with innovativeproduction methods With a strong focus on quality and respect for artisanal techniques, Denim Authority has succeeded in preserving the heritage of denim while meeting the demands of the modern market. The factory has played a vital role in the production of vintage denim, drawing on decades of expertise, and continues to be a benchmark for those seeking authentic and sustainable products.

    • Surface area: 23,000 m²
    • Workforce: 1,300 employees, including 585 men and 715 women
    • Daily production capacity: 6,500 garments
      ➔ 100% of our production is exported to Europe.
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Denim culture : Our History

Denim Authority has always cultivated a true passion for denim, elevating this iconic fabric to the level of art. The factory stands out for its commitment to preserving the artisanal techniques that made vintage denim legendary, while seamlessly integrating them with modern production demands.

Every step, from the selection of raw materials to the final finishing touches, is carried out with meticulous attention to detail. It pays tribute to the rich heritage of denim while embracing innovation. This fusion of tradition and modernity embodies the spirit of Denim Authority, where denim is not merely a product but a living culture , an art form sustained with passion and expertise.

1974

the beginning of great adventure

1978

Our factory become one of the largest jean production factories in tunisia 

1980

Incorporation of washing into the manufacturing process

1990

Creation new departement R&D

1994

Establishing of water station treatment 

1995

Special effect included in luandry departement 

1998

Laser effect included in luandry departement 

2005

LEE COOPER become Denim Authority

2008

Obtains ISO OHSAS 45001 and SA8000 Certification 

2012

Successfully audited complance with FWF 

2014

A new showroom premium collection in the factory 

2018

Obtains the GOTS Certification and becomes referenced in the BSCI 

2020

Launch in circular economy projects and sustainable developments 

2021

Obtaines GRS,OCS certification, and migrated to ISO 45001

2022

Extension for finishing department 2000m2

2024

Recycling wastewater

Inspiration

Reinventing itself today for tomorrow

Development

Product development at Denim Authority is deeply inspired by a strong sensitivity to the history of denim and vintage culture — the very DNA of the company since 1974.

Drawing from its archives, the factory reinterprets denim classics while remaining attuned to current trends. Each design is a fusion of heritage and modern expectations, with special attention given to details, cuts, and finishes.

The development team closely follows market evolutions while preserving a distinct identity rooted in denim tradition. This process allows for the creation of timeless pieces that capture the essence of denim, while meeting both the aesthetic and functional demands of the contemporary world.

Production

Production

Production at Denim Authority is based on a set of rigorous processes and constant quality control to ensure the creation of unique denim. Each stage of production, from material selection to the final product, undergoes thorough testing to guarantee durability, strength, and comfort of the fabric. The factory is . . .
production

Technology

Manufacturing at Denim Authority relies on the advanced integration of technologies such as Jeanologia, Tonello, Lectra, and Datacolor. These systems enable precise control over the quality of denim, from finishes to colors. The automation of production lines optimizes efficiency while ensuring maximum precision . . .
Jeanologia

Sustainability

Believing in what happens tomorrow in the future is defined by what we do today in everything that we need

environnement

The Environment

Denim Authority is actively committed to sustainability by adopting environmentally friendly production practices. The factory reduces the use of chemicals and optimizes its processes to save water and energy, particularly through eco-friendly technologies such as Jeanologia and Tonello. It holds environmental . . .
water

Water

Denim Authority takes concrete measures to manage water usage efficiently, which is essential in denim production. The factory has implemented advanced recycling systems that allow for the recovery and reuse of water used in dyeing and washing processes. Through its recycling station, water is treated and purified before . . .
Social Responsibility

Social Responsibility

Denim Authority places a strong emphasis on social responsibility by ensuring respect for human rights and ethical standards across all its operations. The factory strives to provide its employees with a respectful, secure work environment free from any form of discrimination. By adhering to the principles of decent work, . . .

Certifications

  • ISO 45001 : International standard ensuring a safe working environment and the reduction of occupational risks.
  • ISO 9001 : Certification guaranteeing optimal quality management through rigorous processes and continuous improvement.
  • GOTS (Global Organic Textile Standard) : Certification ensuring that products are made from organic materials under environmentally and socially responsible conditions.
  • OCS (Organic Content Standard) : Certifies the presence of organic materials in a product, with strict traceability throughout the manufacturing process.
  • GRS (Global Recycled Standard) : Guarantees that products are made from recycled materials and comply with strict environmental and social criteria.
  • Fair Wear Foundation : Certification ensuring that working conditions in the production chain meet strict ethical and human rights standards.
  • ICS (Initiative for Compliance and Sustainability) : Initiative aimed at improving working conditions and the environmental performance of suppliers worldwide.
  • Oeko-Tex : Certifies the absence of harmful substances in textiles and ensures environmentally friendly manufacturing practices.
  • Bluesign: Certification that ensures sustainability throughout the entire material lifecycle, guaranteeing safe and ecological manufacturing processes.

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Contact

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